Piolo Pascual Takes Center Stage as the New Face of Lee Jeans Philippines

 


Manila, Philippines - International denim brand Lee Jeans proudly announces Piolo Pascual as its new Philippine brand ambassador, embodying the timeless appeal and versatility of Lee's iconic denim. Known for his dynamic personality and effortless style, Piolo perfectly represents Lee's spirit as a denim icon and a man of action.

135 Years of Denim Excellence
For over 135 years, Lee has been synonymous with high-quality denim apparel. The brand blends tailoring, craftsmanship, and fashion to create iconic, innovative pieces. Fueled by an enduring love for denim, it continues to push the boundaries of design and functionality.

The Fall/Winter 2024 Men's Denim Collection celebrates denim's timeless charm, highlighting key pieces such as the premium Lee 101+, the iconic denim jacket, and essential wardrobe staples from Lee Originals. This collection invites wearers to explore denim's limitless possibilities, seamlessly combining style and comfort for any occasion.

Piolo Pascual x Lee Jeans
The collaboration was officially launched at an exclusive event in Manila, where Piolo's introduction as Lee's newest brand ambassador captivated the audience. Guests were treated to an electrifying performance by Piolo and his band, an intimate meet-and-greet session with select fans, and an immersive showcase of Lee's latest collections.


The event also highlighted the "For The Love of Denim" Collection, a special holiday campaign celebrating the passion and artistry behind Lee's designs. As part of the HoLEEday festivities, Lee invites denim lovers to rediscover their favorite classics and express their unique style with the collection's versatile and timeless pieces.

Signature Collections Featured
- Lee 101+ | Premium Denim: A rebirth of a classic, crafted for exceptional fit, finish, and feel.
- Lee Originals | Classic Essentials: Timeless staples designed for everyday comfort and iconic style.
- Jacket Attack: A bold selection of outerwear, including denim jackets, Sherpa jackets, and reversible pieces.
- Leesures | Workwear: Functional yet stylish pieces perfect for work and play.

Among Piolo's personal favorites from the collection are the Ramone Jeans, the Reversible Jacket, and Lee's signature Logo Tees, all of which reflect his sleek and modern aesthetic.

Piolo on Representing Lee Jeans
"Denim is timeless-part of our everyday lives," Piolo shared during the launch. "I'm honored to represent a brand that's been an iconic part of global fashion for generations. Lee is all about staying true to who you are, and I couldn't be more excited to be part of this journey."

Celebrate This HoLEEday Season
This holiday season, Lee invites everyone to immerse themselves in the For The Love of Denim collection, showcasing their passion for denim while celebrating their individuality. Experience the unmatched craftsmanship and limitless possibilities of denim, anytime, anywhere, with Lee.

Follow the Story
Discover more about Piolo Pascual's journey with Lee Jeans through the latest campaign video, and join the conversation on social media using #PioloForLee and #LeeJeansPH.

About Lee Jeans
Founded in 1889, Lee Jeans is a legendary American denim brand renowned for its innovation, quality, and authentic craftsmanship. Committed to creating iconic, versatile, and sustainable denim, Lee continues to inspire individuals across the globe.


About Lee Jeans
Founded in 1889, Lee Jeans is a legendary American denim brand renowned for its innovation, quality, and authentic craftsmanship. Committed to creating iconic, versatile, and sustainable denim, Lee continues to inspire individuals across the globe.

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